# Born West > Born West is a creative tech agency that designs and builds digital products, experiences, and platforms — from first concept to launched software. One integrated, senior-led team handles strategy, UX/UI design, full-stack engineering, and applied AI, so clients ship faster with fewer handoffs. Born in California and run as a global studio, Born West builds for startups through Fortune 500 brands including L'Oréal, Oracle, Disney, Chevron, Warner Bros., Levi's, and Chipotle. Last updated: 2026-06-26 ## About Born West Born West turns ambitious ideas into working software. The studio was founded on the belief that most digital products struggle because design, engineering, and strategy happen in silos — so Born West puts all three on one team from day one. Leadership is hands-on, led by co-founders Achal Aggarwal (product strategy), Rishav Dixit (operations and technical strategy), and Siddhaarth Verma (CTO). Engagements generally cover three kinds of work: - Products: web and mobile apps, AI-powered tools, and prototypes taken through to production. - Experiences: UX/UI, content, and motion design — the interaction details that make a product feel intentional. - Platforms and systems: APIs, data layers, and integrations that scale as the business grows. The team runs end-to-end: strategy → design → engineering → launch → iteration. A typical project moves from discovery to a first working concept in about two weeks, a usable prototype in roughly 6–8 weeks, and a market-ready MVP in about 3–6 months depending on feature depth, compliance, and integrations. Born West also offers a fixed 6-week sprint for teams that want to build something real and decide what is next with confidence. ### Why teams hire Born West - Integrated design and engineering: one team, fewer handoffs, faster shipping. Clients work directly with the senior people building the product — no hand-offs to hidden juniors. - AI-native: AI is embedded in how Born West builds and what it ships — model selection, retrieval pipelines, prompt systems, evals, fine-tuning, guardrails, and human-in-the-loop workflows, rather than bolt-on "AI features." - Hard problems first: the riskiest, most complex parts are tackled at the start, not deferred to the end. - Senior-led and global: a studio of around 40 people (roughly 80% senior) across the USA, Canada, and India. - Built to last past launch: about 80% of clients stay on a monthly care plan, and most bug fixes ship within 24 hours. ### Proof points - 120+ projects delivered; 5M+ users impacted. - ~2-year average client relationship; the longest client relationship is 9 years. - 82% of clients expand scope after phase one; ~90% return for a second project; ~7 projects per client on average. ### Technologies - Back-end: Node.js, Python, Ruby on Rails - Front-end: React, Vue, Angular - Mobile and desktop: native iOS, macOS, Android - Cloud: AWS, Azure, Google Cloud - E-commerce: Shopify, BigCommerce (custom storefronts, private apps, integrations) - AI: foundation-model usage, retrieval/RAG, fine-tuning, custom model training, agentic workflows, evaluation tooling - CMS: Webflow, WordPress, Framer - Emerging tech: AR, IoT, computer vision, hardware-linked apps ### Industries served Beauty tech, health and wellness, consumer goods, e-commerce and retail, finance and advisory, enterprise tools, innovation/R&D teams, and early-stage startups. ## Capabilities - [Capabilities overview](https://www.bornwest.com/capabilities): The full menu of services across design, engineering, AI, e-commerce, and emerging tech, plus the industries Born West serves. - [Digital Product Design (UX/UI)](https://www.bornwest.com/capabilities/digital-product-design): User research, UX/UI, motion design, and design systems for consumer apps, enterprise workflows, and AI-powered experiences. - [Full-Stack Engineering](https://www.bornwest.com/capabilities/full-stack-engineering): Production software across web, mobile, and AI-driven backends, focused on stable foundations, maintainable code, and future-proof data models. - [AI Product Development and Agentic AI](https://www.bornwest.com/capabilities/ai-product-development-applied-ai): AI-native products built with model selection, retrieval pipelines, prompt systems, evals, fine-tuning, guardrails, and human-in-the-loop verification. - [Mobile App Development](https://www.bornwest.com/capabilities/mobile-app-development): Native iOS, macOS, and Android apps built for performance, reliability, and long-term evolution, including AR- and AI-enhanced apps. - [Web App Development](https://www.bornwest.com/capabilities/web-app-development): High-performance, accessible web applications that stay fast under complex logic, multi-step flows, and large data structures. - [E-commerce Engineering and Shopify](https://www.bornwest.com/capabilities/shopify-e-commerce-engineering): Custom Shopify storefronts, private apps, checkout flows, and advanced integrations (NetSuite, print-on-demand, multi-store sync, promo systems). - [6-Week Sprint](https://www.bornwest.com/6-week-sprint): A fixed-scope engagement to build something real and decide the next step with confidence. ## Selected work - [Pioneering with L'Oréal](https://www.bornwest.com/work/loreal): Beauty-tech products including Brow Magic (AR), Cell BioPrint and Face Facts (AI diagnostics on iOS), Airlight Pro (connected device), and environmental-data integrations. - [Innovating with Social Imprints](https://www.bornwest.com/work/social-imprints): An enterprise web platform with custom Shopify storefronts, automation, NetSuite sync, and operational tooling for a complex merch and fulfillment business. - [Transforming with Oracle NetSuite](https://www.bornwest.com/work/oracle-netsuite): A corporate gifting portal rebuilt in six weeks with order workflows, approval systems, inventory logic, and enterprise integrations. - [All work](https://www.bornwest.com/work): Case studies and projects, including Cloudberry (healthcare SaaS), Superfeet (custom-fit AR / FitStation), and Pathstone (private wealth advisor tools). ## Insights - [Articles index](https://www.bornwest.com/articles): Practical lessons on AI product development, design, engineering, and industry trends. - [We asked our founders how they use AI. They couldn't agree on anything.](https://www.bornwest.com/articles/we-asked-our-founders-how-they-use-ai-they-couldnt-agree-on-anything): Three founders, three very different real-world AI workflows. - [GCalSync and the case for focused software](https://www.bornwest.com/articles/gcal-sync-and-the-case-for-focused-software): Why narrow, focused tools can outperform sprawling platforms. - [Vendor Orchestration at Scale for Complex Supply Chains](https://www.bornwest.com/articles/vendor-orchestration-at-scale): Coordinating many vendors and systems across complex e-commerce operations. - [Taxation at Scale: Automating Complex Sales Tax](https://www.bornwest.com/articles/taxation-at-scale-automating-complex-sales-tax): Automating multi-jurisdiction sales tax for high-volume commerce. - [Inside the Cloudberry branding process](https://www.bornwest.com/articles/cloudberry-health-tech-branding): Branding and design for a health-tech SaaS platform. - [Engineering stability for Brow Magic](https://www.bornwest.com/articles/engineering-stability-for-browmagic): Hardening a high-profile L'Oréal AR beauty app. - [Turning a half-built app into a brand-ready experience](https://www.bornwest.com/articles/turning-a-half-built-app-into-a-brand-ready-experience): Taking a stalled prototype to a polished, on-brand product. - [From stalled prototype to trusted partner](https://www.bornwest.com/articles/from-stalled-prototype-to-trusted-partner): How a rescue project became a long-term partnership. - [Rebuilding NetSuite's gifting flow in 6 weeks](https://www.bornwest.com/articles/rebuilding-netsuites-gifting-flow-in-6-weeks): The engineering story behind the Oracle gifting rebuild. - [From 7-minute task to 1-minute magic](https://www.bornwest.com/articles/from-7-minute-task-to-1-minute-magic): Redesigning a slow workflow into a fast one. - [Turning gifts into growth](https://www.bornwest.com/articles/turning-gifts-into-growth): The business case behind the corporate gifting platform. ## Company - [About Born West](https://www.bornwest.com/about-us): The team, founders, operating model, locations, and track record. - [Careers](https://www.bornwest.com/careers): Open roles for designers and engineers who care about craft and shipping. - [Contact](https://www.bornwest.com/contact): Start a project or book a discovery call. - Email: hello@bornwest.com - LinkedIn: https://www.linkedin.com/company/bornwest - X / Twitter: https://x.com/bornwestinc - Instagram: https://www.instagram.com/bornwestinc/ ## Optional - [Privacy Policy](https://www.bornwest.com/privacy-policy): How Born West handles data. - [Terms of Service](https://www.bornwest.com/terms-of-service): Site terms. - [Cookie Policy](https://www.bornwest.com/cookie-policy): Cookie usage.